“Made in Napoli — Where Craft Becomes Culture”
In Naples, shoes are not just made — they are born from tradition, shaped by passion, and infused with a spirit that only this city can give.
Every stitch, every sole, every hand-polished leather upper carries the rhythm of the Neapolitan streets — lively, unfiltered, and proud. This is a place where artisans still work in quiet workshops tucked between churches and market stalls, where technique is passed not through books, but from father to son, master to apprentice.
The Neapolitan shoe is light — not just in construction, but in soul. It reflects the city’s philosophy: that elegance should be natural, not forced; effortless, not rigid.
From the softness of the materials to the relaxed refinement of the design, a Neapolitan-made shoe speaks the same language as the city that created
The journey of SHALAPI started too long ago. It started small, like most things do, but with a very precise idea; to craft quality footwear in a timeless design and at a reasonable price. A product that could withstand both the test of time as well as the test of trends.How does the equation of top-quality craftsmanship and a modest price point add up? At SHALAPI we pride ourselves in our dedication to craftsmanship and while all of the design work takes place at our HQ in Naples, the shoes get put together by experienced artisans in Italy, whom we have long standing relations with. We then choose not to add hefty margins, but instead do our best to keep all of our shoes at a price level we deem representative of the craftsmanship that has been put into the production. Alltogher this equals what we like to call premium footwear without the premium price tag. The Italian design, the attention to the finest of details and the very best of materials from top tanneries in the world are at the core of our business. Much thanks to this. Even though we still take pride in our Italian heritage, our shoes are today worn on every continent across the globe and far from only Italy know of the brand. The lift off from Italy is not all that has changed. Our first shoe was an Oxford, and while we still keep plenty of formal options in our arsenal, the assortment has since grown to consist of everything from sneakers and boots to accessories. All share a common denominator of having timeless design, and all come from our conscious choice of producing shoes that can be worn for years and years to come. Together they make up SHALAPI - premium footwear without the premium price tag.
Meet our Team
Luigi is one of the best handcrafted shoe maker, he has a very wide experience in this filed, and he takes all details in consideration while making and pair of shoes. Thus, he always listens to Italian music to change his mode while making shoes.
Meet our Team
Giovanna, is a good housewife for two kids. She is specialized in weaving the leather. She always celebrates her occasion at the factory with our team.
MEET OUR TEAM
Fabio, is one of the best of our team. He is in charge with prompting shoe samples to the market before production. Besides, he is a brilliant handcrafted person and has a touch on each pair of shoes that tells a story.
MEET MARCO
In a quiet corner of our Italian factory, under the hum of vintage machines and the scent of leather and polish, works Marco — a master craftsman with over 20 years of experience and a soul stitched into every pair he touches.
With steady hands and eyes that still light up with pride, Marco doesn’t just make shoes — he gives them life. Each sole he buffs, each seam he checks, is a gesture of care and tradition passed down through generations.
He speaks little during his process — not out of silence, but out of respect for the work. To Marco, the leather has a voice. The shoe tells him when it’s ready. And when he holds a finished pair, like the ones in this photo, it’s not just quality he’s checking — it’s a story he’s completed.
He believes in shoes that last. Not just for the material — but for the memories they carry.
MEET GIANCARLO
Giancarlo, is the owner of our company. He decided to open our company after a long experience in shoe manufacturing, and attending many of the shoe exhibitions for international brands; like Pitti Uomo and Micam. Besides, he was the manager of De Mella company, during his work, he was meeting with shoe companies all over the world which expanded his horizons and acknowledging many different aspects of shoes making.
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We stand behind every stitch — and every step you take.
Made with care. Backed by people. Trusted by customers.
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